Focusing on the keyphrase “Apple electric car project,” let’s rephrase the given text:
“Crafting an Apple electric car project in the English language.”
Apple’s Shift from Building an Electric Car to Focusing on AI
In September 2023, Apple CEO Tim Cook made an announcement on the Apple campus regarding new products.
Jeff Chiu/AP
Apple CEO Tim Cook speaks during an announcement of new products on the Apple campus in September 2023.
Jeff Chiu/AP
Apple has decided to halt its secretive project of developing a self-driving electric car, marking the end of a decade-long endeavor that was considered one of the company’s most ambitious undertakings.
Executives at Apple informed teams working on the project, internally known as Project Titan, that hundreds of employees involved in the car’s development would be reassigned to divisions focusing on artificial intelligence, as reported by various sources.
The pursuit of an autonomous vehicle at Apple is estimated to have incurred billions of dollars in costs, with approximately 2,000 employees dedicated to the initiative.
While some staff members are transitioning to AI projects, there are expectations of layoffs for others, although the exact number of affected employees remains uncertain.
Apple has refrained from providing comments on the matter. Reports first surfaced from Bloomberg indicating Apple’s decision to abandon the car project, citing challenges in mastering self-driving technology amidst a slowing market for electric vehicles.
Although NPR has not independently verified the cancellation of the project, the anticipation of Apple, a tech giant, entering the auto industry with its own vehicle had garnered significant attention from both auto industry leaders and Apple enthusiasts.
Despite the buzz, analysts suggest that Apple was still years away from potentially launching its own car. Apple’s engineers have been conducting tests on public roads for their car technology for some time.
Initially, Apple aimed to create a car without a steering wheel or pedals, a concept later discarded due to technological limitations, as reported by Bloomberg in late 2022.
While Apple never officially confirmed its self-driving vehicle development, industry analysts speculated on a potential price point around $100,000, positioning it as a competitor to Tesla’s electric car models within the same price range.
Tesla’s CEO, Elon Musk, seemed to react positively to Apple’s decision to wind down its car project, expressing his response through a social media post featuring a saluting emoji and a cigarette.
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